What Are the Best Times to Call Customers? – 4 Rules

What Are the Best Times to Call Customers? – 4 Rules

Professor James Oldroyd of MIT helped lead a survey and study with Inside Sales. The purpose of these studies was to unearth statistical data about the correlation between timing of calling to web leads to the success of contacting and converting these leads. The...
Maximizing Lead Response Time

Maximizing Lead Response Time

In today’s fast-paced business landscape, responding to leads promptly is essential for franchise owners seeking to convert potential customers into loyal patrons. However, achieving optimal lead response time can be challenging due to various factors....
Wanna Look Like a Rockstar? [The Maids Success Story]

Wanna Look Like a Rockstar? [The Maids Success Story]

Every franchisor aims to give the best products and services to their franchisees, especially in their marketing and sales. Ideally, franchise systems seek to improve franchisee business, allow them to work a little less, make a little more, close more sales, and...
How Proven Sales Automation Really Moves the Needle

How Proven Sales Automation Really Moves the Needle

Though most sales and marketing leaders do not know how or do not have access to the franchise tools they need to facilitate it, sales automation can be achieved. It can seem daunting to automate all or some of your sales processes, but imagine finding yourself with...
Top 10 Email Subject Lines

Top 10 Email Subject Lines

With more than 124 billion business emails being sent per day and the average office worker receiving more than 100, we all have a lot of inbox clutter to manage. Despite the clutter, email can still be an effective way to communicate with and engage prospects and...
Marketing Automation: Taking Out The Trash

Marketing Automation: Taking Out The Trash

An introduction into the world of Sales and Marketing Automation by Conrad Kolba. Isn't it great when you tell your son that trash day is on Tuesday and he takes out the trash every Monday night without being reminded? Isn't it wonderful when your staff...
Increase Email Open Rates and Click-Throughs

Increase Email Open Rates and Click-Throughs

Email open rates not what you’d like them to be? Welcome to the club.90% of marketers see email marketing as a primary objective, and yet many struggle to show clear ROI and hit their campaign goals. Our team did some research to help our clients understand why...
Effectively Increase Your Conversion Rate

Effectively Increase Your Conversion Rate

Boosting your conversion rate A higher conversion rate lowers internal costs-per-sale and enhances your marketing ROI, giving you more time to devote to what you enjoy, in your business and personal life.To help you maximize the close rate of both your cold and warm...