by Dave Hansen | Jun 9, 2026 | Blog
Most decisions about a franchise CRM focus on features and price. Almost none focus on projected revenue impact. That gap is costly. Before you switch platforms, you need three things: a baseline of what your current system costs you, a method for estimating...
by Dave Hansen | Jun 9, 2026 | Blog
Service brand franchisors face a software problem that most franchise software wasn’t built to solve. You’re running two distinct pipelines at the same time. One tracks franchise candidates from the first inquiry through the territory award. The other...
by Dave Hansen | Jun 9, 2026 | Blog
Most franchise management software evaluations start in the wrong place and with the wrong question. The typical process franchise leaders follow is to look at a few systems they have heard of or used before, book three demos, compare pricing, and make a choice. The...
by Dave Hansen | Jun 1, 2026 | Blog
Franchise management software (FMS) starts to look different once you run 20 or more locations. The shared inbox, the FranDev spreadsheet, and the basic CRM stitched into your Opseach start costing you revenue. Leads go cold. Operations teams have franchise owner...
by Dave Hansen | May 27, 2026 | Blog
CEO of ClientTether. Franchise CRM operator, multi-unit franchise owner, and franchise sales leader with 7+ years growing franchise systems. Most franchisors think about marketing software one tool at a time. Something for brand assets. A platform for local ads. An...
by Dave Hansen | May 20, 2026 | Blog
Most franchisors start with a generic CRM that they are familiar with from another industry, or that works for their original business model. It works at first. A few leads a week. One or two FranDev reps. Manageable volume. That is… until your marketing team starts...
by Dave Hansen | May 7, 2026 | Blog
Franchise development software helps franchisors respond to candidate leads faster, manage follow-up across a long sales cycle, engages brokers, manages frick and frack, and keeps compliance steps inside one system. Without it, teams often rely on spreadsheets,...
by Dave Hansen | May 7, 2026 | Blog
Most franchise marketing teams are not struggling because they lack tactics. They are struggling because everything is under more pressure than it used to be. Customer acquisition costs are up. AI is changing expectations faster than teams can adapt. Marketing...
by Dave Hansen | May 6, 2026 | Blog
Most conference ROI is not lost on the event floor. It is lost in the follow-up. That’s the truth most teams learn too late. A conference can put the right people in the room. It can create introductions, open doors, and generate real interest. But none of that...
by Dave Hansen | Apr 27, 2026 | Blog
Franchise management software shows up as one line item on your finance report. But your real stack is probably six. CRM. Quoting tool. Payment processor. Review platform. Messaging system. Franchise reporting dashboard. The numbers add up to something manageable. But...
