Handyman Connection is a well-established leader in home improvement services, connecting homeowners with skilled local craftsmen across North America. From carpentry and electrical work to aging-in-place upgrades, their mission is simple: provide professional, reliable, and personalized home improvement solutions.
As their franchise network scaled beyond 100 locations, the internal challenges multiplied. Fragmented tools, generic campaign execution, and unreliable reporting led to growing friction between corporate and local teams. The lack of accurate attribution and real-time data made it difficult to optimize operations or support franchisees effectively.
“Franchisees didn’t trust the data, and that was a big issue — especially from a marketing standpoint. Accurately attributing leads was nearly impossible.”
— Angelique McMillan, VP of Marketing, Handyman Connection
In search of a solution that could unify marketing, reporting, and communication under one scalable platform, Angelique turned to ClientTether.
The Challenge: Operational Inefficiencies and Poor Visibility
While Handyman Connection had strong brand equity, its internal systems were limiting growth. Angelique outlined several key problems:
- Outdated, rigid reporting tools that were expensive and time-consuming to maintain
- Slow, manual follow-ups that burdened local staff
- Inability to localize marketing campaigns across different markets
- Lack of full-funnel visibility, from lead generation to accounts receivable
- Franchisee distrust in the data they were receiving
“Reports were slow to load, and communication was tight. We struggled to scale effectively for both the franchisees and our internal team.”
Even with strong internal tech leadership, the patchwork of tools couldn’t support the pace of growth. Franchisees were spending more time managing workarounds than growing their businesses.
Why Handyman Connection Chose ClientTether
ClientTether offered something different: a system designed to simplify and scale unit-level operations without compromising local flexibility or data accuracy.
Key capabilities that made the difference:
Lead Response Automation
Franchisees no longer need to chase leads manually. Automated messaging ensures every inquiry receives a timely, consistent response.
“It’s been a game-changer — a huge stress reliever. Everyone benefits from automation and reliable data.”
Customizable Subaccounts
Each franchise location gets a tailored experience within a shared structure. This allows the home office to maintain oversight while empowering local operators.
Locally Relevant Campaigns
Franchisees can now send targeted, personalized campaigns—moving away from generic, brand-wide messaging.
Real-Time Reporting
Accurate, up-to-date dashboards give both corporate and franchise teams the insights they need to improve outcomes.
Integrated Workflows
ClientTether connects directly with lead aggregators and other systems, reducing manual data entry and ensuring smoother daily operations.
“We now have control over our marketing messages. Before, everything was generic and brand-wide. Now, we can localize messaging for each franchisee… It’s a marketer’s dream.”
The Results: Scalable Growth Through Smarter Operations
Since implementing ClientTether, Handyman Connection has experienced significant improvements in operational clarity and team efficiency.
Full-Funnel Visibility
From initial lead to completed service and billing, franchisees and leadership have end-to-end insights.
Time Savings on Repetitive Tasks
Manual tasks like follow-ups, reporting, and campaign setup have been automated—freeing up teams to focus on quality service.
Stronger Franchisee Engagement
With personalized campaigns and trustworthy reporting, franchisees are more confident, proactive, and aligned with corporate strategy.
Simplified Oversight Across 100+ Locations
The subaccount model lets leadership see performance at a glance, identify bottlenecks, and offer support faster.
“They took time to understand our business deeply — marketing, tech, and franchise operations. Their solution fully aligned with our mission. That level of care and insight made all the difference.”
About Handyman Connection
Handyman Connection is a North American home services franchise with more than 100 locally owned and operated locations. Known for its quality craftsmanship and wide service offerings, the company helps homeowners tackle everything from small repairs to full home upgrades, all while supporting franchisees with the tools they need to thrive.
Ready to Simplify Your Unit Operations?
If you’re a multi-location service brand looking to unify your systems, streamline local execution, and give your teams real visibility into performance, ClientTether is built for you.
Schedule your free demo here
Or download the full Handyman Connection case study PDF
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