TL;DR:
FLDC is the franchise development conference where real operators trade playbooks. From Oct 7–9, 2025 at the InterContinental Buckhead Atlanta, execs, multi-unit leaders, and development teams meet lawmakers, analysts, and peers to sharpen growth, tune funnels, and leave with an action plan. The ClientTether team will be there, also as a sponsor this time.
What is the FLDC?
It’s franchising’s annual working session for growth leaders.
You’ll see what’s really driving candidate pipelines, what’s changing in attribution and compliance, and how top brands keep speed-to-lead and franchise sales best practices updated as they scale.
When & where
- Dates: Oct 7–9, 2025
- Location: InterContinental Buckhead Atlanta
- Pre-Day: Fran-Guard training runs Oct 7 on site.
Why franchise leaders don’t skip FLDC
The FLDC cuts through the conference noise with live benchmarks, data, and a strong focus on Franchise Development.
Roundtables surface what’s actually working: media mix, broker performance, pre-qual filters, and close rates, so you stop guessing and start calibrating.
Get ahead of policy & compliance. Between joint-employer shifts and disclosure rigor, the brands growing fastest are the ones planning early. Fran-Guard and main-stage briefings give you the practical guardrails.
Recruit smarter, not louder. Learn how leading teams compress response from minutes to seconds, gate schedules behind pre-qual, and route candidates without losing the human touch.
What to expect at FLDC
Candid peer labs
Small-group breakouts where VPs compare stage conversion, CPLQ/CPF, and what they’ve cut from and added to the stack in the last 12 months.
Hands-on sessions
From funnel diagnostics to onboarding design, many workshops end with templates you can drop into your process the next day.
Deal-ready networking
The right conversations with consultants, lenders, and sales leaders—minus the vendor maze.
Fran-Guard training
Practical compliance training to align development and ops before the next rule change lands.
How to get ROI from FLDC (field-tested)
Show up with your numbers
Based on our franchise expo history, we suggest you bring the last 12 months’ numbers to see how you benchmark against your peers:
- Cost per qualified lead (CPLQ)
- Cost per franchisee (CPF)
- Stage conversion by source
- Average speed-to-lead (human + automated)
No need to pack every performance metric in the bag you’re bringing to Atlanta, but be ready to stand by the ones that really matter for your brand.
3 questions for Franchise Growth
While you’re in the FLDC, remember to ask these in every session:
- What did you stop/start doing this year—and what moved when you did?
- How are you verifying source-to-revenue attribution (not just first touch)?
- What would you do differently if you had half your team?
What to take back home
Make sure you leave the FLDC with two commitments:
- One funnel change to improve lead conversion quality (e.g., add a 6–8 question pre-qual before booking).
- One ops change to improve consistency (e.g., a standardized onboarding pipeline with coach checkpoints).
There are plenty of opportunities to take home from these shows, so make sure to keep your eyes peeled for the ones you need.
Who should attend the FLDC 2025?
Franchisors & C-suite can align brand, development, and unit economics.
FranDev leaders & FSOs get to compare playbooks on scoring, outreach, and broker strategy.
Marketing & analytics get a quite unique opportunity to validate attribution and budget mix with real peer data.
How ClientTether can help (and where to find us)
We’ll be on site sharing how growth-focused brands are:
- Cutting response time to seconds with native text/call/email and industry-leading AI tools.
- Proving channel ROI with source-to-revenue attribution and UTM capture.
- Improving visibility into FranDev deal flow and channel performance metrics.
- Keeping finance and field aligned with QuickBooks + TetherPay and royalty roll-ups.
Planning to attend the FLDC 2025?
Grab a quick time slot with our team so we can trade notes on your funnel—and show what “instant follow-up with compliance baked in” looks like in practice.
FLDC FAQ
Is FLDC worth it for emerging brands?
Yes, especially if you’re dialing in pre-qual, channel mix, and onboarding consistency. The peer access is the unlock.
Do I need Fran-Guard?
If you touch disclosure, onboarding, or compliance, Fran-Guard (Oct 7) is a fast way to align teams before peak recruiting season.
How is FLDC different from a trade show?
It’s working sessions + benchmarks, not a floor of booths. You’ll leave with changes to starting making the following Monday.
What should I bring?
Q3/Q4 funnel metrics, your current stage map, and 1–2 bottlenecks you want solved. You’ll get more from every conversation.
See you in Atlanta
If growth is on your agenda, FLDC belongs on your calendar. We’ll be there—let’s connect and turn insights into a 90-day plan.
See the official site for the latest agenda, hotel block, and session lineup.
