TL;DR:
FBR Summit (Austin, TX, from October 22-24) is the next summit for franchise leaders to see what’s actually working in the industry, from operator benchmarks to field-tested playbooks. You’ll leave with specific changes to make next quarter. ClientTether will be there as a Silver Sponsor—hosting a sponsor table and facilitating a roundtable. Bring your growth challenges and let’s sharpen your plan together.
What is the FBR Summit and who is it for?
Franchise Business Review’s Summit is the annual working session for franchisor operations leaders and teams who want to grow.
If you’re serious about improving unit economics, franchisee satisfaction, and learn from category leading brands and strategic partners , this is where you get clean benchmarks, candid peer feedback, and frameworks you can deploy Monday morning.
When/Where
The FBR Summit is set to take place in Austin, TX, from October 22nd to 24th.
See the official agenda for dates, hotel block, and session lineup.
Why the FBR Summit matters right now
- Benchmarks you can trust
FBR’s data gives you signal over sentiment, how top systems are performing on satisfaction, onboarding, marketing support, training, and unit-level profitability.
- Candid operator rooms.
Expect honest discussion on what moved the needle (and what didn’t): channel mix, pre-qual filters, onboarding time-to-productivity, and the coaching cadence that keeps locations on brand.
- Action over inspiration.
Most sessions end with templates: survey cadences, stage maps, scorecards, and meeting rhythms you can adopt as-is or adapt to your franchise system.
What to expect on site at the FBR Summit
I will be there to host an amazing session you won’t want to miss, “The Triple Threat to Franchise Success: Operational Excellence, Technology, and Accountability”.
I’ll be joined by some of Franchising’s creative strategists like Mark Lemoine from Kampgrounds of America, Amy Perkins from Ben & Jerry’s and Michelle Rowan from FBR.
Other than the expert-led sessions, you’re sure to find:
- Data-backed sessions: Dig into satisfaction drivers, ramp-up timelines, and how some brands keep AUV stable or growing while accelerating unit growth.
- Peer roundtables: Answers to your sales and operations challenges, speed-to-lead (human + automated) best practices, and how teams are proving attribution beyond the first touch.
- Operator networking (minus the vendor maze): Real conversations with experienced franchisors,, technology leaders, and ops leaders who are building for durable growth.
How to get ROI from FBR Summit (field-tested)
Show up with your challenges
Be ready to share your experience and difficulties when it comes to onboarding time-to-first-revenue, stage conversion by source, franchise owner relations, Franchise CRM technology challenges, AI needs, performance visibility, and effective operational coaching…
Ask better questions in every session
Here are some of our favorites we’ve gathered from past expos:
- What did you stop doing this year, and what improved when you did?
- How are your FBCs knowing what each franchise owner needs coaching about?
- How are you benchmarking franchise owner performance, and using data rather than hunches to coach?
- What are you working on and how can I help?
Bring your energy and be present
Be ready to learn. Bring a notebook, and pick the brains of the strategic technology partners in the room. Remember: they often work with hundreds of brands, so their perspective is a lot broader than yours may be on an issue you’re having.
And be prepared to book appointments on the spot. Push your future syncs and meetings to make room for the folks you meet at the FBR 2025.
Check out what the networking queen Toni Harris Taylor had to say:
Where to find ClientTether
For the FBR 2025, we’re going as a Silver Sponsor.
Swing by to see “minutes to seconds” follow-up in action: native text/call/email (no plug-ins), auto-logged on every record. Also – ask us about our Leashed AI integration and how artificial intelligence can create scale for your brand right now.
Make sure you join me and Keith at the roundtables to dig in deep with your peers about unit ops playbooks: sales flows, routing, attribution, and onboarding pipelines that actually stick.
How ClientTether helps teams post-Summit
Our job is turning good intentions into repeatable execution, without piling tools on your team.
- Instant follow-up: Native 2-way SMS, click-to-call, and email, auto-logged, so speed-to-lead is measured in seconds, not minutes.
- Prove what works: Source-to-revenue attribution (UTMs in, revenue out) to fund channels that create operators, not just inquiries.
- Field service tools that create scale: Proposal system, payment processing, Quickbooks integration, online review requests, job boards, task management, and data visibility and dynamic pipelines can help your owners accelerate their growth without additional headcount.
- One system for FranDev + Ops: Role-based views, multi-brand controls, and unlimited users so teams can move faster without cost creep.
FBR Summit FAQ
Is FBR Summit worth it for emerging brands?
Yes. If you’re dialing in playbooks and budget is tight, FBR’s data and peer templates can save months of guesswork.
How is it different from big expo floors?
It’s working sessions and benchmarks—less pitch, more practice. You’ll leave with things you can implement immediately.
Do I need to bring a full team?
Not required. Bring the person who owns the metric you want to fix—funnel quality, onboarding velocity, or unit performance—and you’ll move faster post-event.
What should I prep?
Write down your most challenging issues in franchise unit operations. Bring your toughest franchisee relationship and coaching challenges as well.
