We’re cutting through the confusion and laying it out straight: what each role means, who’s responsible for what, and how the relationship works when it’s firing on all cylinders.
Keith Levenson
Keith is a 10 plus year veteran of the franchise industry who has a background that ranges from the establishment of a new brand coming to market, to franchise operations and support to having helped numerous franchise candidates through the franchise development process. He continues to improve his knowledge of the franchise industry by attending numerous franchise events throughout the year. In 2024 Keith earned his Certified Franchise Executive (CFE) certificate. When Keith is not working, he is usually enjoying a good time with friends and family at a brewery or distillery which usually coincides with a hike (for some reason).
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