When you’re managing a franchise network, the right technology partner can be the difference between steady growth and explosive success.
Your franchise software should understand multi-location realities and give you tools that drive outcomes, not just activity.
If your brand has been notified about changes to Naranga availability, or you’re proactively evaluating alternatives, your replacement needs to go beyond matching features and accelerate growth from day one.
With Naranga positioning itself as serving 400+ brands, getting the transition right matters.
What if your next system didn’t just replace what you had, but transformed how you engage leads, support franchisees, and scale?
Naranga vs ClientTether: Overview
Naranga has served as an umbrella suite for franchise operations, with its Emax CRM known as Emax (formerly eMaximization).
While Naranga offers functional tools, users repeatedly cite friction, from a “clunky” experience and non-seamless integrations to mobile limitations and reliance on vendor support for changes.
ClientTether, recognized as Entrepreneur’s #1 Franchise Tech Supplier#1 Franchise Tech Supplier last year, is a franchise software built by franchisors for franchisors, prioritizing speed-to-lead, omnichannel automation, and measurable results.
Unlike legacy tools that digitize manual processes, ClientTether captures, nurtures, and converts leads while providing the operational reporting franchises need to scale with confidence.
About Naranga
Naranga offers a comprehensive suite of modules designed to manage franchise operations.
Their ecosystem includes the Emax CRM for franchise development, operational tools for task management and audits, training modules with LMS capabilities, and communication features for brand-wide messaging.
Naranga’s approach centers on consolidating various franchise management needs into one system, eliminating the need for multiple vendors.
While comprehensive in scope, Naranga’s breadth often comes at the expense of depth, particularly in areas like marketing automation and self-service reporting. Users note that accessing certain features requires vendor intervention, and mobile functionality is limited for key modules like document access and training videos.
About ClientTether
ClientTether is an easy-to-use and easy to deploy franchise CRM & sales automation platform, boosting lead conversions by 2-3X for brands on the rise.
Every feature, from automated lead response to royalty/reporting and multi-location dashboards, was designed with franchise growth as the north star.
ClientTether’s transparent pricing is franchise-friendly: flat monthly rate per account with unlimited users (no per-seat penalties, storage, or ongoing support fees), so adoption can scale without surprise costs.
What Users Are Saying
Feedback from Naranga users often acknowledges the platform’s all-in-one footprint, but frequently flags a clunky experience, vendor-dependent reporting, and mobile limitations (some modules unavailable on the phone app).
The suite’s breadth can also mean less depth in automation and self-serve reporting, which creates friction when rolling out franchise-wide initiatives and multi-location visibility.
Find more real user reviews here.
In contrast, ClientTether reviews consistently praise speed-to-lead automation, an interface that becomes easy to navigate after onboarding, and helpful weekly training sessions from a responsive team, reflected in ratings around 4.8/5 overall, 4.7/5 for ease of use, and 4.9/5 for support.
Pricing & Value
Setup & Ongoing Costs
Naranga’s public pages don’t list standardized pricing; quotes vary by modules/locations.
ClientTether publishes a flat/account model with unlimited users and no ongoing storage/support fees, which makes budgeting predictable for multi-unit systems.
Key Features Compared
Franchise Software Ease of Use
Naranga’s breadth is useful, but reviews repeatedly mention a “clunky” UI and integration friction, which can translate into more training and vendor reliance.
ClientTether’s UI is purpose-built for franchise workflows.
There’s an initial learning curve to unlock automation, but hands-on onboarding and training sessions shorten time-to-value.
Visit our Franchise CRM page to learn more about features you can find in the platform, as you search for an Emax replacement tool.
Support Experience: Naranga vs ClientTether
Naranga is described as responsive, yet user comments point to dependency on vendor actions for reporting/config changes.
ClientTether leans into white-glove support, dedicated reps, live sessions, and deep franchise expertise, highlighted across its press and case materials.
Real Impact on Franchise Performance
Lead Conversion
Two Maids achieved a +278% lead conversion increase within ~90 days by deploying omnichannel automation with ClientTether. The Maids recorded a +300% increase in franchise sales in 14 months after automating ~70% of manual tasks with ClientTether.
Speed-to-Lead
ClientTether playbooks are designed for within 15–30 seconds for first contact (SMS/email/voice), which lifts connect and conversion rates.
Operational Efficiency
Consolidate messaging, proposals/e-sign, payments, royalty visibility, and reviews in one hub, reducing swivel-chair work and giving corporate a single pane of glass.
Scalability & Cost Control
Unlimited users per account removes the per-seat tax as your network grows.
The Bottom Line: Naranga vs ClientTether
If you’re moving off Naranga, or preparing to do it soon, ClientTether gives you a franchise-first platform that responds in seconds, automates the entire follow-up, and guides each unit toward higher conversion with actionable reporting.
It’s been recently recognized as Entrepreneur’s #1 Franchise Tech Supplier (2024), so you won’t be jumping into the unknown as you leave Naranga.
Book a 20-minute walkthrough to explore speed-to-lead automation, CRM workflows, and reporting—then decide if it’s the right fit for your brand.
