Higher Standards in Home Cleaning: Two Maids' Success with ClientTether

When we take a look at the home cleaning industry in the past few years, Two Maids has emerged as a clear leader, prioritizing exceptional service and community engagement. Renowned for its unique Pay for Performance program and commitment to giving back, the company stands as a beacon in the residential cleaning sector, serving over 500 customers daily.

The Challenge

However, with success came the challenge of scaling their franchise model while maintaining impeccable standards. Two Maids faced hurdles in consistently improving ROI on marketing, enhancing lead conversions, and streamlining quote follow-ups to boost deal close rates. Recognizing these challenges, the company strategically turned to ClientTether looking for a one-stop solution to all its aches and pains.

The implementation of ClientTether marked a transformative phase for Two Maids. Deployed across nearly 90 locations in just 90 days, the platform yielded remarkable results. The franchisee lead conversion rates skyrocketed by an astounding 278% within the same period.

The Solution

The challenges addressed by ClientTether were multi-faceted. Two Maids needed efficient lead management and conversion strategies in a fiercely competitive market. The solution lay in omnichannel sales automation, responding to inquiries rapidly without compromising personalization.

Customer loyalty and engagement were paramount, requiring a solution to build and sustain meaningful client relationships. ClientTether's CRM tools proved instrumental, offering personalized interactions, tailored messages, and unique promotional offers based on individual customer history.

Improving close rates was another critical aspect. In an industry overloaded with service estimates, Two Maids sought a way to enhance quote follow-ups without burdening their staff. ClientTether's balanced automation ensured efficiency without sacrificing the personal touch customers value.

As Two Maids expanded, managing franchise growth proactively posed challenges. ClientTether stepped in with comprehensive franchise management tools, training support, and advanced analytics, ensuring consistent service quality across diverse locations.

In the customer's own words

The benefits reaped by Two Maids were substantial. ClientTether significantly increased lead conversion rates, transformed individual franchise unit performance, and provided invaluable insights into franchisee behavior.

“ClientTether boosted our franchisee lead conversion rates by 278% across our entire system within the first 90 days of deployment. It has been a game changer in boosting unit-level performance while providing insightful visibility into Zee behavior”, says Katie Belling, Director of Marketing & Branding at Two Maids, in their testimonial. Check the customers' words and read more reviews on SoftwareAdvice.

If you too are looking for solutions to your franchise business related challenges, we are here to help you. Reach out to us at clienttether.com/contact