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Empowering Franchise Brokers: How IFPG Scaled with the ClientTether Franchise CRM

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The International Franchise Professionals Group (IFPG) is widely renowned as the #1 franchise broker organization. With over 1,500 members, including franchisors, consultants, and vendors, IFPG has been instrumental in helping aspiring entrepreneurs achieve franchise ownership. However, despite their success and industry leadership, IFPG encountered critical challenges with their previous CRM system.

Inconsistent performance, complex onboarding processes, and inefficient lead management hindered IFPG’s potential growth. To resolve these issues and continue scaling, IFPG needed a robust, reliable franchise management software. They found it in the ClientTether franchise CRM.

CRM Challenges: Overcoming Obstacles to Growth

For an organization as large and influential as IFPG, maintaining consistency and efficiency across their network was essential. However, their previous CRM system fell short in several areas:

  • Inconsistent CRM Performance: IFPG’s former system couldn’t keep up with their high volume of consultants, leading to frustration across the organization.
  • Complex Onboarding: New consultants struggled with the onboarding process, which was slow and lacking personalized support.
  • Inefficient Lead Management: Without proper lead tracking and follow-up, valuable opportunities were being lost.

Red Boswell, President of IFPG, stated, “The challenges we were having before we met ClientTether were numerous.” IFPG needed a CRM platform capable of transforming how they engaged and nurtured their network.

ClientTether’s Solutions: A Customized CRM Approach

ClientTether brought the innovation and automation IFPG needed to streamline their franchise sales. By leveraging ClientTether’s lead engagement, nurturing, and rehashing tools, IFPG saw immediate improvements:

  • Enhanced Lead Management: ClientTether’s automation tools ensured prompt follow-ups with consultants and franchisees, improving conversions.
  • Streamlined Onboarding: With personalized training and real-time support, onboarding became more efficient, allowing IFPG to quickly integrate new consultants.
  • Active, Hands-On Support: ClientTether became an active participant in IFPG’s growth, offering a consultative approach and continuous support.

This combination of CRM automation and active involvement proved essential for IFPG. Their system was transformed, and the team at ClientTether worked closely with IFPG to customize the platform, eventually leading IFPG to white-label ClientTether as their proprietary Franchise Sales CRM.

The Impact: Immediate Transformation and Long-Term Growth

Implementing ClientTether transformed IFPG’s results. They quickly saw improvement in lead management and conversions. With automated follow-ups and enhanced data insights, IFPG made strategic decisions positively impacting its franchise sales.

Boswell praised the partnership, saying, “It’s been fantastic. We couldn’t be more pleased with how ClientTether really satisfied so many of the gaps in our previous system.”

In Their Own Words: Why IFPG Recommends ClientTether

As Red Boswell reflected on the change, he noted: “I refer and recommend ClientTether, a great world-class CRM delivered by and built by people who care.”

Looking Ahead: Unlocking Franchise Growth with ClientTether

IFPG’s journey with ClientTether demonstrates the power of the right franchise CRM software to drive growth. By addressing the core challenges IFPG faced, ClientTether provided a seamless, customized CRM solution that helped IFPG continue its mission of guiding aspiring business entrepreneurs toward franchise ownership.

If your franchise system is ready for a transformation like IFPG’s, explore how ClientTether can help streamline your sales and accelerate growth.

Schedule a free consultation today to see the difference firsthand.

Read the full case study here. 

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