SAM Cures Lead Follow-Up Blues [Absolute Air Success Story]

Lead follow-up blues are a thing of the past for Absolute Air, a home service business in Utah County, UT that has increased its new lead closing ratio from 15% to 45%+. This is a solid 3X increase.

Don’t go thinking, “…those leads must be better than mine.”

Absolute Air sends representatives to Home Depot stores, where they collect names from strangers walking by. That is as random as new leads get!

Hundreds of home service companies generate leads the same way. Nationally, these companies have a 15% closing rate. And so did Absolute Air, until they built-out their SAM framework in Client Tether.

In the world of Lead Follow-Up, speed is of the essence.

If you have been reading this blog very long, you know that waiting even 5 minutes to contact a new lead after the information is originally collected will decrease your chance of reaching that lead by 79%. Ouch!

Unfortunately, the average time lapse before first contact is attempted is 1.5 days. Double-ouch! Hence, the likelihood of reaching that new lead on the first contact is very low because your processes are too slow.

Compounding the struggle of lead follow-up being too slow is the required persistence needed to reach a new lead. On average it takes 6-8 contact attempts before you will actually reach a new lead. (Sigh!) Yet the average number of contact attempts is less than two. Meaning if your people and processes do not make the 6-8 attempts you are not being persistent enough to actually reach the new lead.

Is it any wonder lead follow-up is so ridiculously laborious? Not to fear, the root cause to lead follow-up blues can be conquered, in spite of previous process improvement failures.

Absolute Air used Client Tether's SAM to kiss their lead follow-up blues away. The help received from SAM is like having a lightning-fast, dedicated, tireless worker processing new leads 24 hrs a day. Client Tether's system is based on: Standardized Automated Messaging (™) or affectionately called SAM.

Standardized: The Client Tether system helps you consciously replicate your best practices for sharing information and organize your thoughts into Action Plans for Connecting, Converting, and Retaining your leads, clients and employees.

Automated: The Client Tether system will consistently personalize and send your standardized messages within seconds of receiving a new lead and persistently pursue those leads with friendly personalized communications for as long as your unique sales cycle demands.

Messaging Modes: The Client Tether system uses at least 3 modes of communication: Text, Email and Phone Calls – in any combination to deliver your Standardized Automated Messaging (™)

Hear the story directly from Absolute Air.

Home Service Business and Franchises alike are enjoying increased lead conversion rates with SAM.

Related Articles

Everything You Need to Know About the IFA Convention 2025

Everything You Need to Know About the IFA Convention 2025

If you ask me, franchising is ultimately about building something that lasts. Having your business thrive in the long run is most franchisor's definition of success. Now, success in our industry doesn’t happen by chance; it comes from learning, adapting, and...

Franchise Conferences: Key 2025 Events for Franchisors

Franchise Conferences: Key 2025 Events for Franchisors

Franchise growth doesn’t happen by chance.It happens when owners and operators stay informed, build the right connections, and act on valuable insights—that’s where franchise conferences shine. Whether you’re a first-time attendee or a seasoned pro, going to a...

Franchising Industry Rewind: Everything We Learned in 2024

Franchising Industry Rewind: Everything We Learned in 2024

2024 was quite a ride for the franchising industry. Rising inflation, labor shortages, and ongoing supply chain disruptions put franchise owners to the test, but they met these challenges with resilience and creativity. From adopting new technologies to deepening...

How to Generate Leads for Franchise Development Using Google Ads

How to Generate Leads for Franchise Development Using Google Ads

When it comes to generating leads for franchises, Google Ads is an incredibly powerful tool. But knowing how to effectively use it can make all the difference between a trickle of interest and a flood of qualified leads. Franchises face unique challenges in their...