Increase Lead Response & Conversion by 6X
Customer Success Story (our favorite kind)
We recently spent a day with some of our clients, who shared their business challenges and how ClientTether has helped them. After a few laughs and groans about common challenges they faced, we noticed some issues that they shared – lead response, lead conversion, and ROI on marketing spend.
Rather than talk about the great videographer team, the funny setting issues, or anything else, we want to highlight the story of one of our favorite home service clients, Jeff of Clean Green Carpet Cleaning.
Who is Clean Green Carpet Cleaning?
Clean Green Carpet Cleaning is an environmentally friendly solution to carpet cleaning and arguably one of the most effective in the industry. But even the high-quality service that Clean Green provides hasn’t made them immune to the challenges that many businesses face.
As we visited with Jeff, he identified two of their biggest challenges – (1) increasing his lead response rate and conversion, and (2) finding a good, sustainable return on investment for their marketing efforts. Jeff’s organic search and PPC costs drove most of the traffic to his website. His prospective clients liked what they’d see about his environmentally friendly carpet cleaning process, and they would fill out his web form to schedule an appointment.
Here’s where he identified a real challenge.
Running a fast-paced home service business meant Jeff and his team were frequently on the phone with other clients when leads came in. As a result, they often couldn’t respond for hours. By the time Jeff’s team did reach out to prospective clients, they had usually found another service or were unresponsive. With the constant flow of new incoming leads, they were often too busy to get back to these leads to see if they still needed assistance. The net result was that his team had about a 12.5% lead conversion rate.
Like many home service business owners, Jeff was trying to find a sustainable ROI for his marketing efforts. He shook his head as he told us how much money they were spending on different tactics to drive traffic. He looked into TV, Radio, and PPC prior to deciding on Google Ads as his primary paid marketing tool. After numerous months of consistent investment into Google Ads, Jeff realized the $8000 per month was not earning him a high enough return to justify the cost.
Drastic Results in One Week with ClientTether.
- In the first week, Jeff reported having more bookings than he’d had in the month before
- Less than two months later, he eliminated his Google Ads campaign ($8000 in savings!)
- His lead response times went from hours and days to just minutes.
- Lead conversion rates increased 6x from 12.5% to 75%
- Customer satisfaction increased all around. Satisfied customers were asked for reviews, while dissatisfied customers were contacted immediately to resolve any issues. These steps resulted in more satisfied customers and over 3600+ reviews for his company.
Contact ClientTether Today!
Boost your lead response and conversion rates. Click here to set up your account with ClientTether and start scaling your business. For more details, visit the Features page to see ClientTether in action. If you want to talk to one of our automation experts, Call us at (801) 429-9080 or email us at info@clienttether.com.
