Everything You Need to Know About the IFA Convention 2025

If you ask me, franchising is ultimately about building something that lasts. Having your business thrive in the long run is most franchisor’s definition of success.
Now, success in our industry doesn’t happen by chance; it comes from learning, adapting, and surrounding yourself with the right people.
Whether launching a new franchise, scaling an existing one or exploring investment opportunities, the IFA annual convention is sure to deliver plenty of resources to help franchisors succeed.
Why you should attend the IFA Convention
Franchising moves fast. Keeping up with industry trends, technology shifts, and leadership strategies does make a difference.
Every year, the International Franchise Association (IFA) Convention provides direct access to the people shaping the future of franchising. Leaders, investors, and service providers meet to share strategies, introduce new technologies, and discuss growth opportunities.
IFA 2025 will feature keynotes from industry pioneers, interactive workshops, and extensive networking sessions; the type of stuff that makes you walk away with a head full of inspiration and ideas to try and apply as soon as possible. To see how this convention compares to others, check our list of top franchise conferences in 2025.
Face-to-face conversations at events like the IFA Convention offer an unmatched level of value—something digital content simply can’t replicate. That’s why we’re excited to be back again this year, and yes, the money gun is coming with us!
Stop by booth #546—we can’t wait to connect and help you win some cash!
Top Highlights at IFA 2025
IFA’s agenda includes must-attend sessions designed to tackle today’s franchise challenges. Here are a few key topics to expect:
AI and Automation in Franchising
Learn how artificial intelligence is reshaping operations, customer service, and marketing. Using it to boost your customer experience delivery can change the game.
Scaling Strategies for Multi-Unit Owners
Gain insights and strategies from experts on expanding into multiple locations without sacrificing quality.
Innovative Funding Options
Explore financial strategies tailored to franchise growth, including incentive programs, international investments, and more.
How the IFA Convention Helps Franchise Growth
Many attendees use the IFA Convention to refine operations, browse technology partners, and identify investment opportunities, but they all find that the IFA goes beyond insights to offer actionable solutions.
Besides the networking, the IFA is also a great chance to draw in new leads for your business. Some folks get to actually close deals at events like this—as long as their salespeople are invested in the event.
The message you send personally speaks volumes about your brand and yourself too. An approachable booth, with beautiful marketing materials at hand, can go a long way for those walking around the convention.
If you know what you’re looking for before you step in the door, and come up with a solid plan to connect with key people, then you’re sure to go back home with plenty of opportunities at hand.
Pro tips for the IFA Convention 2025
From my personal experience, there are some things to keep in mind to get the most out of your trade show dollars. You might regret it later, otherwise.
Earlier this year, our CEO Dave Hansen sat down with Michael Hyam, Director of the National Franchise Show and co-founder of Brands Assembly, to reveal how to turn trade shows into a lead-generating powerhouse for your franchise.
Give it a listen and make sure to take Michael’s insider secrets to trade show success with you to Vegas.
Research Exhibitors Before the Event
Understanding which exhibitors you can expect to find at the IFA Annual Convention allows everyone to prioritize their visits and focus on networking opportunities that matter. Look for brands that align with your interests or business goals.
Schedule Your Sessions in Advance
Planning which panels and sessions to attend will enhance your experience at the IFA Convention, so try to review the agenda and mark key sessions to your field.
The CT team will attend the Thought Leadership Roundtable, so make sure to join us there.
Prepare Marketing Material to Share
Having marketing collateral like business cards or brochures ready to share makes for a strong impression! Ensure that your materials convey your brand message and contact information, and get folks excited about your business.
Explore the Venue and Surrounding Area
Making time to explore the event venue and local attractions can enrich the overall experience. Familiarizing yourself with the area can lead to spontaneous networking or leisure opportunities.
Consider also attending informal meetups or using social media to arrange meetings with other attendees. We’ll be hosting a private karaoke night with our FranchiSING friends and in partnership with Franchise Filming – and you’re not going to miss that, right?
Stay Updated on Event Announcements
Keeping an eye on event updates ensures you won’t miss critical information such as schedule changes or featured speakers. Regularly check emails, the official IFA Annual Convention app, or social media channels for timely announcements.
Follow-Up After the Event
Establishing connections is only the beginning; following up is crucial to accomplish that lasting effect I mentioned early on. Send personalized messages to those you met to keep the conversation going and explore potential partnerships. Consider jotting down insights and action points to implement upon your return.
The Lead Nurturing Playbook
Want to turn leads into customers? We’ve got you covered.
Besides carrying out live demos of ClientTether, our team at the IFA will also share the Franchise Growth Playbook with great strategies for:
- Franchise Development
- Unit Level Sales
- Franchise Consultants/Brokers
- Franchise Industry Suppliers
Hit the button below to download our custom insights for nurturing your next leads—they’re sure to help you grow some enduring relationships after the IFA Convention 2025.
Those serious about growing in the industry won’t want to miss it.