The 300% Solution: How ClientTether Transformed Roof Maxx's Lead Management Overnight

Roof Maxx, founded by Michael Feazel, is renowned for its sustainable and cost-effective roof rejuvenation treatment. The company’s soy-based formula restores the flexibility of asphalt shingles, extending a roof’s lifespan by up to 15 years. Despite this innovation, Roof Maxx dealers faced significant operational challenges that hindered their growth and efficiency.

The Challenge: Managing Multiple Roles and Inefficiencies

Roof Maxx dealers struggled with:

• Balancing Multiple Roles: Dealers had to juggle responsibilities like sales, accounting, marketing, and customer service. This multitasking left little room for efficient lead management. One dealer noted, “As the owner of a very small operation, I wear all the hats.”
• Tracking New Leads: Dealers found it challenging to keep track of new leads and ensure timely follow-up, which is critical in the roofing industry. “One area I was lacking in was staying on top of all the new leads.”
• Time-Consuming Follow-Ups: Repeated attempts to connect with leads consumed valuable time and resources. “I had to reach out to most people several times just to connect with them.”
• Inefficient Communication: Manual calling, texting, and emailing hindered productivity and slowed down the sales process. “I just didn’t have all that time.”
• Lack of Automation: The need for an automated solution to handle lead follow-up efficiently became increasingly apparent.

The Solution: ClientTether’s Automated CRM Tools

Recognizing these challenges, Roof Maxx turned to ClientTether. The platform offered a suite of automated CRM features designed to address the specific needs of the roofing industry:

• Automated Lead Response: The ClientTether CRM platform ensured immediate engagement with leads through personalized texts, calls, emails, and even physical gifts.
• Enhanced Lead Conversion: Automated follow-up and scheduling technology allowed dealers to convert leads more efficiently.
• Consistent Follow-Up: ClientTether’s system ensured no lead or opportunity was missed, maintaining consistent engagement.
• Customer Retention: Automated retention programs use scheduled communications to engage clients with minimal effort.
• Online Reputation Management: ClientTether’s review management tools helped Roof Maxx maintain a positive online presence.

The Impact: Transformative Results

The integration of the ClientTether CRM tools brought about significant improvements for Roof Maxx:

• 300% Increase in Customer Contacts: Dealers tripled their customer contacts and sales, showcasing the dramatic impact of efficient lead follow-up. “I spent some time up front putting together a customized program of calls, texts, and emails, and have immediately tripled my customer contacts,” said David W., Roof Maxx Certified Dealer.
• 95% Lead Engagement Rate: Dealers talked to and scheduled appointments with 95% of all leads, a substantial increase from previous efforts. “Going to their fifth season, dealers are talking to and scheduling 95 percent of all leads,” said Nate Anderson, Roof Maxx Certified Dealer.
• Over 50 Five-Star Reviews: Within the first year, Roof Maxx dealers saw a significant increase in positive online reviews, enhancing their credibility and attractiveness to new leads. Michael Feazel highlighted, “A dealer who’s been in business just a little over a year and got over 50 online five-star reviews, all because of ClientTether.”
• 65-80% Improvement in Lead Conversion Rates: The streamlined processes and automated follow-ups resulted in a remarkable boost in converting leads into customers. “Newer dealers coming into a market might only connect with 50-55 percent over that first six months. Six months later, that number will go up with ClientTether,” noted Michael Feazel.

In the Customer’s Own Words

Gregory Northup, a Roof Maxx Certified Dealer, shared his experience with ClientTether:

“ClientTether has changed my business. Not just in the lead cultivation and up to the first appointment, but also in all those steps between the sales process, where ClientTether becomes an extension of myself.”

A Game-Changing Partnership

ClientTether’s solutions have proven to be a game-changer for Roof Maxx. By automating lead management and streamlining communication, Roof Maxx dealers could focus more on growing their business and less on administrative tasks. The immediate impact was evident as they increased customer contacts, appointments, and sales, transforming their operations and boosting productivity.

If your business is facing similar challenges, consider how ClientTether’s comprehensive CRM tools can drive growth and efficiency.

Contact ClientTether today for a personalized consultation here.

Read the full case study here.