Our Blog
For franchising best practices, tips and tricks about the franchise industry, lead follow-up, FranDev, unit operations, or generally growing your franchise system, please enjoy these insights from our team of experts.
Increase Email Open Rates and Click-Throughs
Email open rates not what you'd like them to be? Welcome to the club. 90% of marketers see email marketing as a primary objective, and yet many...
Effectively Increase Your Conversion Rate
Boosting your conversion rate A higher conversion rate lowers internal costs-per-sale and enhances your marketing ROI, giving you more time to...
SAM Cures Lead Follow-Up Blues [Absolute Air Success Story]
SAM Cures Lead Follow-Up Blues [Absolute Air Success Story]Lead follow-up blues are a thing of the past for Absolute Air, a home service business in...
Ultimate Solution to Managing your Franchise
How Franchise Management Software Increases Revenue Franchise Owners Need Support‍ It's difficult to scale or even manage your business if there...
Lead Conversion Paradox (For Marketing Agencies)
I had a meeting recently with the founder of a highly respected digital marketing agency, and his comments about lead conversion caught me a little...
Sales Productivity Stats & Fixes
Unraveling the Sales Productivity Paradox: Insights from Forbes A staggering 63.4% of sales reps' time is consumed by NON-revenue-generating tasks....
10 Ways to Impress Customers: Make a great first impression on the phone
Whenever you make an outbound sales or customer service call, you have about 7 seconds to make a great first impression. How you set the tone in...
Increase Lead Response & Conversion by 6X
Customer Success Story (our favorite kind) We recently spent a day with some of our clients, who shared their business challenges and how...
The Top Franchise Events You Should Attend in 2023
Whether you are a franchisor looking for new best practices, technology, and peer-to-peer networking, a franchise owner looking for new...